Best paid media advertising agency | Digital Marketing | Atreya Associates

Digital Marketing

PPC Marketing

Pay-per-click or PPC Marketing is a well-known digital marketing model that allows a business to achieve massive traffic. Here, advertisers pay a fee to the publisher each time only when users click on one of their ads. The objective is to ‘buy visits’ for a website instead of organically earning them.

At Atreya, we bring out the best benefits of PPC Marketing and implement it for your business to achieve a vast number of business and marketing goals. Our tools drive the traffic and align them to your services, support several parts of your sales funnel and ensure quick optimization of your business. For a small fee, we guarantee you will have the wealth of digital marketing in your hands that will propel your productivity in no time.

  • Search Ads
  • Display Ads
  • Social Ads
  • Google Shopping Ads
  • Remarketing Ads

Our Work Flow

PPC MARKETING-Set the Goals

Set the Goals

Every PPC Marketing strategy involves identifying the goals and what the enterprise wishes to achieve. Having a strong and clear marketing plan with all objectives outlined will provide the foundation for a business to move forward with its plans and accordingly create a PPC campaign.

PPC MARKETING-Do the Research

Do the Research

Research is a crucial aspect of PPC Marketing as it will help your business realize its campaign focus. A PPC plan must be formed according to the business and the platform which is best suited for it must be chosen. Keyword research is a chief component of devising the best plan that will allow the content to effectively reach the audience.

PPC MARKETING-Create the Budget

Create the Budget

Establish a budget for the PPC Marketing plan to ensure your business reaches your audience no matter if they live on the web. The best way is to look at the average CPCs or Cost-per-clicks for most of the keywords and choose a platform that could automatically adjust the daily budget.

PPC MARKETING-Launch the Campaign

Launch the Campaign

Once the budget is planned, launch your PPC campaign based on the buyer personas attained through research so that you will directly know your audience’s wants and needs. Creating Ad groups is a lucrative way to make sure the campaign catches attention very quickly.

PPC MARKETING-Monitor the Progress

Monitor the Progress

PPC Marketing is not a stationary strategy. It must be constantly monitored to see how well it’s doing according to the plan. The campaign results should be tracked on a daily basis to make sure the budget is progressing effectively with the results that were devised to be achieved.

PPC MARKETING-Optimize the Content

Optimize the Content

Once the progress is monitored and feedback is tracked, the data obtained can be used to further polish the keywords and ads, or eliminate if it is not providing effective results. A PPC Marketing plan means always staying a step ahead of the present plans, hence utilize the information from the launched campaigns to create your next campaigns.

Techs We Use

Google

Google LLC is an American multinational technology company that specializes in Internet-related services and products.

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PPC MARKETING-Google
Facebook

Meta Platforms, Inc., doing business as Meta and formerly known as Facebook, Inc., is an American multinational technology conglomerate based in Menlo Park, California.

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PPC MARKETING-Facebook
Instagram

Instagram is an American photo and video sharing social networking service founded by Kevin Systrom and Mike Krieger. In April 2012, Facebook Inc.

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PPC MARKETING-Instagram
Twitter

Twitter is an American microblogging and social networking service on which users post and interact with messages known as "tweets". Registered users can post, like, and retweet tweets.

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PPC MARKETING-Twitter
LinkedIn

LinkedIn is an American business and employment-oriented online service that operates via websites and mobile apps.

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PPC MARKETING-LinkedIn
Youtube

YouTube is an American online video sharing and social media platform owned by Google.

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PPC MARKETING-Youtube